Ringo Studio has designed a vibrant new content studio within Sephora’s New York headquarters, tailored to be a hub of creativity and innovation for the brand’s media platforms. The studio is a multifunctional space where makeup artists, beauty brand founders, and even customers can create engaging and diverse content.
The design transforms the small studio interior into a dynamic environment, featuring a variety of playful scenes. Each wall presents a unique personality, contributing to a cohesive yet varied backdrop for Sephora’s content creation. The studio balances sophistication and playfulness, featuring a calming palette of pinks and creams with playful black-and-white striped accents that pay homage to Sephora’s iconic branding.
Central to the studio design is a custom-built makeup vanity defined by three elegant arches. The vanity’s central bay features an expansive mirror, a table surface for different tutorials, and is flanked by sleek display shelves showcasing an array of beauty products and lifestyle objects.
A cozy lounge opposite the vanity offers a comfortable setting for interviews, accented by a custom lipstick neon sign. The room is sprinkled with decor and accessories that feature Sephora’s signature black and white stripes, adding a dynamic boldness to the blush-toned design.
Adding to the studio’s charm is a wall adorned with playful shapes and mirrors, designed for the ultimate selfie moment. These oversized, organic forms are finished with a glossy sheen, making a bold design statement while maintaining a sense of lightness through their gracefully curved edges.
Ringo Studio’s design for Sephora’s content studio celebrates beauty, creativity, and functionality, offering an inspiring and versatile space that fosters artistic expression.